The Myth buster! Facts and Figures

1- Push notifications are difficult to implement

The belief that web push notifications are difficult to implement is supported by most marketers who haven’t worked with this marketing channel before.  With FoxPush push get your push notification account setup and ready in less than 3 minutes! 

You only need to copy-paste ready Javascript into your website header. It can be done in by anyone who has an access to a website.

2- People don’t want to receive push notifications

Some people with limited knowledge about web push notifications and their correct way of usage are fast to judge that they are intrusive and unwanted.

There are numerous reasons why website visitors choose not to receive push notifications. Most prospects assume that push messages will be:

– sent too often
– deliver irrelevant information
– used for promotional purposes only

This assumptions are unreasonable and it is up to the business to elaborate their push notification communication strategies to avoid ruining the user's experience.

Users are not against receiving push notifications, they just don't want useless ones!

3- Push notifications do not bring significant conversion results

Web Push Notification conversion rates varies from one industry to another. Generally higher engagement rates are reached by websites with higher frequency users. If CTR as high as 30% (in finance) is not considered as good conversion result, what percentage would? Keep in mind that depending on the traffic of a website, these statistics can translate into a direct line of communication with tens of thousands of customers within weeks or months. And with time, as subscriber list is growing, web push notification can become one of the primary ways to reach customers in an unobstructed way.

4- You need to develop a mobile app to send web push notifications

This is the most common misconception about web push notifications. 

Push Notifications are divided into 2 categories: 

A- Mobile Push notifications sent to users through an application => Therefore an app is needed

B- Web Push Notifications delivered to users through a browser. All you have to do is allow receiving push notifications on your device once the opt-in pop-up appears on the website you are browsing. 

5- Visitor has to be on a website to receive a notification

That's not True! Just like app user doesn’t have to be on the app to receive mobile push notifications, website visitor doesn’t have to be on the website to receive web push notifications.

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